Video advertising is most readily accepted when featured on mobile devices. 94 percent of tablet and smartphone users watch videos in their entirety, according to a study conducted by Adobe. Until now, however, the market of iPad and iPhone users remained untapped, as these devices would only play video ads in separate apps. Video ads incorporated into a website were not played by the browser on the Apple devices due to technical obstacles that block their transmission.
World Premiere: Video Advertising in the iPad Browser - MarketWatch (via christinebeardsell)
(via christinebeardsell)
