B2B Online Video Trends
Ready for some online video trends as they relate to b2b? Dreamsimplicity.com has ten of them for you - 10 B2B ONLINE VIDEO TRENDS AT AD:TECH SAN FRANCISCO CONFERENCE I’ve listed them out below with some of my comments. But there’s more meat to each point in the blog post.
- WEB VIDEO IS READY FOR PRIME TIME - Agreed
- SCRIPTED CONTENT DOES NOT HAVE A BUSINESS MODEL ONLINE - They recommend creating a regular series of content. I strongly agree with their statement that consistent video increases engagement.
- CONTENT CREATORS ARE TOO DEPENDENT ON YOUTUBE - Focus on placing your video where you know your audience is - other industry sites, blogs, etc.
- MARKETERS DON’T KNOW HOW TO GET CONTENT OUT OF YOUTUBE BRAND
- SAFETY OF CONTENT AND QUALITY A CONCERN FOR MARKETERS
- CONTENT PLATFORMS ARE MORE POWERFUL THAN CONTENT PRODUCERS - YouTube would disagree. Check out my post on Content vs. Technology for Online Video
- HOW DO MARKETERS MANAGE THE PERFORMANCE OF VIDEO CONTENT? - They should mix views, shares, comments to gauge performance. Sales leads and other metrics could be incorporated too depending on how the video is being used.
- YOUTUBE IS A SPOKE IN THE ONLINE VIDEO EXPERIENCE… NOT THE HUB - See No. 3
- GOOD DATA IS NOT MORE VALUABLE THAN GOOD CONTENT - Content is past and present champion.
- THE TERM “ONLINE VIDEO” WILL BE GONE IN 2013 - It won’t matter where the video “originates” You’ll be able to watch video on different devices and through different distribution methods - re: cable, internet, etc.
