Navigating Video Advertising’s Explosion
With experts predicting a 43% growth in online video advertising in 2012 with total spend reaching $7 Billion by 2015, Larry Allen of 24/7 Real Media provides his items to consider when leveraging video online:
- Environment
- Creative
- Engagement/Interactions
- Metrics
- Scale
- Be Aware
Read the full article: Get Ready For An Explosion In Online Video Advertising
